The Future of Energy
CLIENT: GE Power Systems
OBJECTIVE: Reinforce GE Power Systems as the premiere name in power generation around the world, and position GEPS as thinking of future power generation possibilities not even on anyone else's radar screen.
LOCATIONS: Cincinnati, Ohio; Taipei, Taiwan; Atlanta, Georgia; Paris, Bourgogne & Belfort, France; Amsterdam, Netherlands; Delfzijl, Helsinki & Fingrid, Finland; offshore Liverpool Bay, England; Chicago, Illinois, Schenectady, New York; Stavanger, Norway; and El Centro, California.
LENGTH: 02:38
GE reorganized in response to industry deregulation, and wanted to reposition itself in the market. This piece is used to open speeches by GEPS executives, at trade shows, and at internal meetings. Its main purpose is to generate a "Wow!".
|
This video requires the free Acobe Flash Plugin
|
