The Kobe Story
CLIENT: Winstanley Associates (agency); Spalding (end client)
OBJECTIVE: Position Spalding as the basketball of choice for the pros, and the sports minded teen and young adult audience.
LOCATIONS: Los Angeles, California
LENGTH: 00:30
When using celebrity talent, speed is critical. After a daylong set up, we brought in LA Lakers star Kobe Bryant to take some shots. Two hours later, he was in the locker room, and the film was in the can. For us it was just another three-pointer at the buzzer...no sweat.
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