You and the UFT
CLIENT: United Federation of Teachers
OBJECTIVE: Introduce UFT to new teachers as a professional advocate for improved educational standards.
LOCATIONS: New York City
LENGTH: 10:32
The UFT wanted to illustrate its role in education. As always, an effective message reflects the concerns of the viewer. Teachers love children, and children benefit from UFT activities. With a custom rendition of the popular Crosby, Stills and Nash song "Teach Your Children Well" as a cornerstone, this emotional video connects the union with children, and higher teaching standards.
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