Seascape
CLIENT: IBM
OBJECTIVE: Introduce a new, integrated mainframe product to customers.
LOCATIONS: Cape Cod, Massachusetts; Albany, New York
LENGTH: 06:11
We calculated that IBM’s new mainframe could get lost in a sea of features and numbers. So we focused on the IT manager’s nightmare of meeting all internal needs. Stranded at first in a symbolic desert, he’s saved when he discovers an oasis of solutions: an integrated IBM mainframe that has washed up on shore.
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